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Category: Information for Clients
This article, like the one below about getting people to your website, was originally written about 10 years ago. However, different from the search engines piece, this one I felt needed to be rewritten. Even though much of what I said still applies, there are a few things that I would no longer recommend and others that I failed to explain in detail, so I thought it best to rewrite.

Details
Category: Information for Clients
I wrote this article about 10 years ago and in recently updating my site in 2012, I looked at it again to see if it was hopelessly out of date and should be either completely rewritten or removed entirely.

What I found was that what I said applies as much today as it did 10 years ago. There are things that I would add to it now, as the success of a website has become more complicated and relies on more than just search engine results, but I've decided to leave this article as is and build on it with future posts.


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